Carhartt Unbeatable

Spring 2026

Role: Art Director
Team: Emily Cockman, Isaac Holmes
Type: Spec Work for class

Durability is vital to the blue collar workforce. If you’re working with open wires, constructing houses and slipping in cow shit, you can’t rely on everymans clothing brand. Especially with the constant weather advisories.
Insight: Carhartt is indestructible... So let’s prove it.
Photo of a man wearing a Carhartt jacket.
Our Out Of Home Ads brings the fabric of the famous Carhartt jackets into the real world weather conditions. Real fabric will be plastered on bus stops, billboards, and sidewalks. What will come after is the documentation of weather events. From blizzards to thunderstorms to tornados, these weather events will be recorded through this advertisement.
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