Ninja Thirsti: What Are You Thirsti For?
Spring 2025
Role: Art Director, Copywriter
Partner: Eliott Trinh
Mentors: Carolyn Tyson, Sally Lee
Type: Spec Work
Ninja Thirsti is a drink system made for you and whatever you crave. With Ninja Thirsti, you can get all beverage needs with one system. There are 4 drink lines, 20+ flavors, 2 flavor strengths, 3 fizz levels, and 4 drink sizes. Thousands of drink oppurtunities at just the touch of a button.
Brief: We were asked to build ideas around Ninja's new product launch and how it could come to life.
Insight: We wanted to make the Thirsti not just about the drinks but also a mindset and a lifestyle. Our tagline, "What are you Thirsti for?" reflects the drink systems endless possibilties while also representing the crave or motivation we feel in our own lives. With the Thirsti, you can unleash your inner daredevil, go-getter, artist, and so much more.
Print Ads: I want people to look at my print ads and feel motivated. I was inspired by Coca Cola and Red Bull when conceptualizing the visual side of the print ads. As for the copy, I wanted to think about what might drive people in life. Is it adrenaline? Is it success? Is it victory? Either way, the Thirsti can satisfy that craving.
TV Spot:
With the TV spot, I wanted to create something equally absurd and inspring, almost reflective of Skittles ads. The subjects quickly reel you in to their experience as they exclaim their thirst to the camera. One's wakeboarding one's fencing, and another is riding a mechanical bull. Something short, snappy, and fun!
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