ART DIRECTOR
ART DIRECTOR
TYPE: SPEC CAMPAIGN FOR CLASS
What if PepsiCo embraced where it's originally from? At the end of the day, home shapes who we are.
Asheville-based band, Wednesday celebrates North Carolina life. In partnership with Wednesday, Pepsi brings North Carolina pride to life.
On limited edition cans, consumers will find a QR code that can enter them in to get free tickets to a secret Wednesday concert in North Carolina.