Pepsi. It Runs In The Blood.

Spring 2026

Role: Art Director, Copywriter
Type: Spec Work for class

What if PepsiCo embraced where it's originally from? At the end of the day, home shapes who we are.
Asheville-based band, Wednesday celebrates North Carolina life. In partnership with Wednesday, Pepsi brings North Carolina pride to life.
Photo of a man wearing a Carhartt jacket.
Photo of a man wearing a Carhartt jacket.
Photo of a man wearing a Carhartt jacket.
Asheville-based band, Wednesday celebrates North Carolina life. In partnership with Wednesday, Pepsi brings North Carolina pride to life.
Photo of a man wearing a Carhartt jacket.
Photo of a man wearing a Carhartt jacket.
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