Converse Reborn

Summer 2025

In the United States, around 300 million pairs of shoes get dumped in landfills annually. So I was thinking, what if we make sustainability feel personal? What if instead of replacing our old items, we learn to value and take care of them?

A part of a one-month installation at the Brooklyn Museum, Converse Reborn is a one-day pop-up experience on Earth Day that invites fans to celebrate, repair, and retell the stories of their oldest Converse. Through obituary-style posters, an immersive exhibit, and storytelling from fans and creators, we turn sustainability into a nostalgic, personal, and an overall attainable experience.

Role: Strategy & Concept
Mentors: Holly Pound, Albert Opraseuth
Type: Experiential/Spec Work

Created and pitched during the Peer X Uncommon Creative Studio Creative Exchange Program

mockup billboard ad of a tyler, the creator x converse collab
mockup instagram post from converse of a charli xcx collab mockup instagram post from converse of a billie eilish collab
Brief: How can Converse enter the sustainability conversation in a way that feels authentic to Gen Z?
Friction: According to a 2024 report by McKinsey & Company, while 75% of Gen Z claims to prioritise sustainability, only 55% follow through on these values when making purchasing decisions.
Ingsight: It’s time to value and care for the items we already own. Because some things are more than a piece of fabric. They are storytellers and memorymakers that make up our identity.
mockup article from Complex about the event
mockup billboard of converse ad
Want to see the deck? Have a look!
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