SPEC Work for Ember

Ember Technologies is the creator of the world's first temperature-controlled smart mug. Despite having a premium product with devoted customers, Ember faces challenges in expanding market share beyond early tech adopters and luxury consumers. In teams at 1893 Brand Studio, our task was to develop a campaign that elevated Ember from a "nice-to-have gadget" to an "essential daily companion" for professionals, parents, and anyone who values both quality and efficiency in their daily routines.